After Dudley Senanayake died in 1973, a struggle for the leadership of the UNP ensued between his nephew, Rukman Senanayake, and Junius Richard (J.R.) Jayewardene, a more distant relative. Jayewardene had been involved in politics for years, having been elected to the State Council, the parliament's colonial predecessor, as early as 1943. A leader of the UNP since independence, Jayewardene had deferred to the Senanayake family. But in 1970, when the UNP suffered a resounding defeat to the United Front, Jayewardene became more assertive. His party manifesto--The UNP in Opposition, 1970--contended that the majority of Sri Lankans perceived the party as the party of the "haves, the affluent, and the employers." He also contended that the people had come to perceive the SLFP as the party of the "have nots, the needy, and the unemployed." Jayewardene moved forcefully to refurbish UNP's image and announced that the party would inaugurate an era of a just and righteous (dharmishta) society. After becoming president of the party, Jayewardene began to restructure the UNP and make the party more attractive, especially to young people. By the time of the general election of 1977, Jayewardene had developed an extensive grass roots party organization. Data as of October 1988
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